Translating complicated human rights concepts to a digital audience holds multiple challenges. I have extensive experience doing just that across all forms of digital media, including social media campaigns, website overhauls, live coverage of news and events, and online interview series. Below is a selection of projects in which I took a leading role.
United Nations Free & Equal – The Power of Community
In 2025, I developed, wrote, and launched the UN’s campaign for International Day Against Homophobia, Biphobia, and Transphobia. The campaign reached more than 10 million people across seven languages. Following the brief of community togetherness and the need for imagery that would not only translate across multiple cultures and languages, but also resonate well in countries where LGBTIQ+ rights are not respected, I took the led on concept, drafted all text including a newsletter, website, and more than 20 digital assets and worked with external designers to create the final digital assets and website. I also coordinated with seven translators to ensure that the copy was not only translated accurately but would also resonate with international audiences.
Clooney Foundation for Justice – Website Relaunch
Over the course of six months I led a team to entirely overhaul the Clooney Foundation for Justice (CFJ) website. This project included mapping out a more than 50-page website with multiple overlapping themes and work streams to ensure users could find the information they needed from multiple starting points. At the same time, the content itself was reframed and rewritten to be more accessible to a general audience and emphasise the impact of CFJ. To achieve this I worked simultaneously with external back and front-end designers and human rights lawyers and experts in multiple timezones to ensure the end result was user-friendly and engaging while still being accurate to the work of CFJ.
Human Rights Watch – COVID-19 and Human Rights
COVID-19 created a human rights crisis. At the same time, it meant that NGOs could no longer research, write, or produce videos and content in the ways we were used to. Being able to communicate with a global during the height of the lockdowns was both essential and incredibly challenging. At Human Rights Watch, I took on a large part of this challenge, conceptualising and paper editing a video featuring children of our staff members, and training them remotely on how to shoot video interviews and b-roll. I also created and led a series of IG Lives in which I interviewed experts on the different impacts COVID-19 was having on different areas of human rights. This series paved the way for all future HRW Instagram Lives during the lockdowns, for which I wrote and ran training sessions across the entire organisation. You can see the first in the series, as well as the final video of Kids on COVID, below.
